After I posted my mood board and brand board on my Instagram story, I got so many DMs with questions about branding and graphic design so I thought I would dedicate one of my first graphic design blogs to this. Rebranding myself recently was one of the hardest projects I have had to do in a while. Designing something so close to you that is SO personal seems like it would be easy because who knows you better than you?! But I was STRUGGLING to say the least. I knew I wanted to use a lightening bolt, but I didn't know how to make my concept come to life. I loved the lightening bolt mixed with my feminine color palette to show confidence and power that comes with femininity. Once I figured out how to marry those two things I ran with it. Here's a peak inside my process as well as my finished brand board.
From my experience I am going to share some tips when it comes to branding yourself!
1. Don't settle on your first idea.
Give yourself options. Even if you aren't the one designing your branding. Be specific with your designer and make sure to use descriptive words. I think it's always a good idea to give them three words that you want your brand to portray. I probably designed like 25 logos before settling on THE ONE.
2. Cater your branding to your career.
If you are going into politics your logo is going to look different than if you are going into fashion. Make sure your logo MAKES SENSE for what you want to do. I personally want to work for a fashion company doing graphic design and I reminded myself of that throughout my entire process.
3. Balance personal + professional.
This relates to catering your brand to your career, but I think this is super important when you are figuring out what you want your brand to be. Show your personality, but keep it professional. This can be really tricky. I struggled with this a lot because I knew my logo was something I wanted to use for both my design career and my blogging / Instagram career. Ultimately, you have to own your branding and be ready to embrace it.
4. Consistency & cohesiveness are important.
I wanted my brand to look like 'me' because I knew that sometimes that may be what people see first. I wanted my look to have an overall cohesiveness to my Instagram and overall design style. If I had a super modern and masculine design style, but then designed a really feminine logo, that wouldn't make much sense.
I hope these tips helped you when thinking about your own personal brand. As ALWAYS, feel free to DM me with any additional questions you might have!
Thanks for reading,