HEART & HYDRATION by TruVision Health Rebranding Project
GOAL: Rebrand a package of our choice. All copy had to stay the same. Choose a new target market to market the product to.
ORIGINAL TARGET: 25-45 year olds. People that are health conscious or trying to lose weight and live a healthier lifestyle. People who are trying to make extra income or start a new career path.
NEW TARGET: College students looking for a healthier hangover solution.
PROJECT: Freshen up the overall look of the packaging by creating a mark for the product that appeals to a younger demographic.