The Groovy Bean
GOAL: Rebrand coffee in a new and unique way.
TARGET: Men and women age 35 - 55 living in Buckhead, Georgia. Large disposable income. Highly educated and hardworking. Desire a balanced lifestyle with variety. Looking to add something more unique to their everyday coffee experience
PROJECT: The Groovy Bean is a coffee shop located in Buckhead, Georgia that strives to turn an everyday experience turned into a unique one that brings variety to a consumer's life.